After injuries brought their athletic careers to an end, they chose to build something greater than themselves. What began as a challenge became an opportunity to create a brand rooted in discipline, resilience, and growth.

Channing leads the vision and business development behind the brand. His focus is building a community that inspires people to pursue their goals and reach their full potential. Kai, founder of FLWRZ (Flowers Last a Lifetime), leads the creative direction, design, and visual identity of 1 Percent Apparel, bringing the brand's message to life through storytelling and artwork.

1 Percent Apparel is built on a simple belief:

Small improvements made consistently create extraordinary results.

This is more than apparel. It is a reminder to stay committed, trust the process, and keep moving forward no matter the obstacles.

Commit to the process. Trust the journey. Get 1% better every day.